Advertising Advertising

UK advertising has a reputation for creativity and effectiveness, attracting brands that want to appeal worldwide.

Architecture Architecture

The UK is a global centre for architectural education, training architects that design world-leading buildings. Image: Bloomberg's London offices, by Foster + Partners, won the 2018 Stirling Prize. Source: RIBA/James Newton.

Arts & Culture Arts & Culture

UK culture provides the space for international collaboration and interaction. (Featured: '21 Stones' by Idris Khan OBE, ©Idris Khan, at the British Museum's Islamic Gallery. Image: Trustees of British Museum)

Craft Craft

Craft makers contribute to economic growth in sectors such as manufacturing, retail and hospitality, driving innovation in products and processes through their materials knowledge. 

Createch Createch

Rewind CEO Sol Rogers describes the future of immersive entertainment at Createch 2019. Coming soon - 2019 highlights film.

Design Design

Design is used strategically in commercially focused businesses to create everything from consumer electronics to corporate identities, interiors to interactive interfaces, and furniture to classic album covers.

Fashion Fashion

UK fashion has a global appeal, whilst supporting almost 900,000 UK jobs and contributing £32bn to the economy. (Image: Vivienne Westwood collection, Shaun James Cox/BFC.)

Games Games

The UK market for games was valued at £5.7bn in 2018, with its influence extending beyond gamer culture into films, technology, print media, and events. (Image source: BAFTA/Carlo Paloni)

Music Music

More than 29m attended music events in the UK in 2017. Image: Stormzy, © JM Enternational, Courtesy BRIT Awards Limited/BPI. 

Publishing Publishing

UK publishing is a world leader encompassing books, online journals, educational publishing, magazines and news formats. 

TV & Film TV & Film

The UK TV and Film sector is an international success story. (Image credit: Idris Elba, at the Screen Actors Guild Awards. Photo by Jason Merritt/Getty Images for Turner.)