fashion case: JOsé Neves


 Farfetch (large)

Above: José Neves, founder of Farfetch. Image source: h.Club 100 Awards 2015.

Farfetch is a global community of over 300 cutting-edge fashion boutiques aiming to offer an inspirational shopping experience to fashion-forward consumers.

It began when José Neves, a winner of a 2015 h.Club 100 award in the fashion category, combined his interest in fashion and technology to launch Farfetch.

The independent boutiques within the community have been selected for their forward-thinking attitude, unique approach to merchandising and diversity of brands.

They are located everywhere from Paris, New York and Milan to Bucharest, Riyadh and Seattle, but united in one e-commerce website.

Founded in 2008, with offices in London, New York, Los Angeles, São Paulo and Porto, Farfetch showcases over 1000 labels and is dedicated to supporting independent fashion and to the cultural diversity that comes from uniting the perspectives of hundreds of different buyers, each with their own unique style and vision.

In 2015 Farfetch acquired Browns to begin and test an omni-channel growth strategy. Neves’ awards include E&Y UK “Emerging Entrepreneur of the Year” 2013.