The British Council and British Fashion Council collaborated for a second time on the International Fashion Showcase during London Fashion Week February 2013.

Twenty seven embassies displayed the work of over 110 international emerging designers. The public, together with international press and buyers, had the opportunity to explore these innovative collections throughout the month of February.

Participating countries included Argentina, Austria, Bolivia, Bosnia and Herzegovina, Denmark, Estonia, Jamaica, Luxembourg, the Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Philippines, Portugal, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Tanzania, Trinidad and Tobago, Uruguay and Vietnam.

Each country was asked to present a showcase of emerging designers whom they felt most represented the future of fashion in their region.

Highlights included:

  • Austria: 'Another Austria' presented an overview of the country’s fashion scene. Displaying pieces by both young and established designers, the exhibit offered a unique angle on Austria’s blossoming fashion industry.
  • Argentina: Housed in the British Council Gallery in London's Spring Gardens, this exhibition presented the work of nine designers from different Argentine regions, echoing the breadth of the landscape’s natural beauty.
  • Denmark, Norway and Sweden: Presenting a joint showcase entitled 'Fashion Scandinavia Movement', this exhibition heralded the arrival of Scandinavian designers onto the world fashion scene.
  • Estonia: Four ‘creative ambassadors’ explored innovative ways of presenting Estonian emerging fashion through the medium of fashion film, storytelling and set design.
  • The Netherlands: Three designers showcased collections that demonstrated their innovative approaches to new technologies, sustainable design and traditional craftsmanship.
  • Nigeria: An exhibition called Woven Threads looked into the future of Nigeria’s fashion industry, exploring the art of textile craftsmanship, an integral part of the country’s heritage.
  • Portugal: A selection of designers, from current fashion students to the established, showed work representing Portugal’s up-and-coming fashion industry.

A voting committee chaired by Sarah Mower MBE, BFC Ambassador for Emerging Talent and Contributing Editor to US Vogue, awarded the winning country (Estonia) on Sunday 17th February at the official BFC catwalk venue in Somerset House during LFW.

Mower commented: “The shows offer a collective welcome to everyone with an interest in fashion, whether professional or not. London has developed its reputation as a supporter of the future of fashion by being open to ideas and innovation from everywhere - as a city we are multicultural, our art colleges are a magnet for international students and we are always thrilled to be able to get the first glimpse of the new.”