First India-UK Createch summit held

 UK India Createch


The first ever India-UK Createch Summit has taken place in Mumbai to explore the emerging Createch field and cement collaboration between organisations from both countries.

The summit was opened by Baroness Rona Fairhead CBE, Minister of State for the UK’s Department for International Trade, and attended by HRH The Prince Edward, Earl of Wessex KG GCVO.

It convened around 1,000 delegates from the film, advertising, healthcare, industrial design, music, gaming and immersive technology sectors.

The focus was on exploring how createch is disrupting industries around the world and to showcase some of the companies leading the development of these technologies globally.

Baroness Fairhead said:"The UK has demonstrated its world-leading capability in the creative and tech sectors, whilst continuing to build strong ties with the ever-growing economy that is India.

"More than 60 UK companies have travelled to India during this month-long celebration of Createch and met hundreds of Indian companies. As one of the UK’s economic success stories, the creative industries contributed £92 billion to our economy in 2016 and employed over 1.9 million people."

Attendees had the opportunity to hear keynotes from senior figures from leading organisations from both countries. These included Jaguar Land Rover, Seymour Powell, Framestore, Reliance Industries, Tata Sons, and Mahindra & Mahindra.

Other sessions led by the likes of Sir Malcolm Grant, Chairman, National Healthcare Service (NHS) England, and Guy Murphy, Chief Strategy Officer, J. Walter Thompson, addressed how technology can help brands build value in the 21st century.

The summit also hosted a series of bespoke industry-focused workshops on healthcare, industrial design, music, gaming, film and immersive technology.

Several commercial deals worth a total of £58 million were also announced at the India-UK Createch Summit.

Leading creative studio Framestore will join forces with top Indian vfx player, Anibrain. This will further both their ambitions in CGI based storytelling across all screen formats - feature film, television, animation, advertising, themed entertainment, experiential as well as virtual and mixed reality.

The Producers Guild of India will sign a highly significant memorandum of understanding (MoU) with the UK’s Producers Alliance for Cinema and Television (PACT). 

In a deal worth over £1 million, Tengio UK has signed a 5 year deal with one of the largest and most progressive cooperative banks in India to be their exclusive ‘future tech’ partner. Tengio specialises in immersive solutions using virtual and augmented reality, computer vision, connected devices, cloud services, machine learning and mobile application development.

Showing its ongoing commitment to Bengaluru, UK fashion technology start-up Metail will invest £1.2 million over the next 3 to 5 years into outsource operations in the region to support its growth with retail partners in India and globally.

The grand finale of the fourth TECH Rocketship Awards was also held.

It featured seven of India’s brightest tech entrepreneurs and start-ups presenting their business ideas to an expert judging panel. The winners were presented with a trip to the UK, connecting them with the UK’s  ecosystem of VCs, advisors, customers and support networks to help springboard their businesses internationally.

As part of a wider month of interaction between the UK and India, Createch month has seen the visit of seven UK trade missions covering the food and drink, healthcare, gaming, music, film, automotive and football sectors in India.