Good global prospects for UK creative industries


The quarterly UK Creative Industries Tracker Survey has provided an upbeat assessment of overseas activity and sentiment involving the UK creative industries. 

The survey questioned trade advisers for UK Trade & Investment (UKTI) round the world on trade and investment between overseas organisations and representatives of the UK creative industries. The exercise will be repeated four times a year to provide a snapshot of how international perceptions towards UK creative industries evolve.

Among respondents, the same proportion - (45.8 per cent) - thought exports or investments by the UK creative industries into their markets had either improved or remained unchanged in the last three months.

Only 8.3 per cent reported a decline in exports or investments in their local markets by UK creative industries in the period.

For the same period, the majority of officials (68.8 per cent) believed the level of overseas organisations either exporting or investing in the UK’s creative industries, such as by opening a UK office, remained unchanged. However, more respondents thought this activity had increased (25 per cent) than decreased (6.3 per cent).

The overwhelming majority of the tracker survey respondents reported that sentiment in their markets towards the UK creative industries had either remained unchanged (47.9 per cent) or had improved (45.8 per cent) in the previous three-month period. Most respondents (56.3 per cent) predicted that sentiment in their market towards UK creative industries would improve over the next three months. 

During the quarter, respondents believed that the television and film sectors, music and fashion were the UK creative sectors attracting most interest in overseas markets. In particular, respondents noted the popularity among overseas viewers of UK produced television series such as Downton Abbey and Mr Selfridge.

The survey is sent to approximately 150 UKTI trade advisers in markets round the world. Forty-eight respondents from 34 countries completed the survey between February 16, 2015, and March 2, 2015.

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Published: May 15, 2015.