The UK advertising industry recruits graduates from all degree disciplines, and then offers on-the-job training and professional qualifications in core skills and learning.

The IPA is the leading UK provider of online professional qualifications for the advertising industry, and offers a suite of online learning and examinations.

The IPA’s portfolio of qualifications has been adopted by agencies in more than 60 countries across the globe. The IPA are thrilled to be partnering with agencies and industry trade bodies in providing development opportunities for practitioners around the world. It is a major step forward in creating a global standard of learning for advertising industry staff.

The IPA is open to conversation with governments, trade associations and large companies about exporting and licensing arrangements in other markets. 




Recommended experience level

Logo image of the IPA Commercial Certificate

Commercial Certificate


LegRegs Certificate


 Logo image of the IPA Foundation Certificate

Foundation Certificate

0-3 years

 Eff test small

Eff Test

3-6 years

Logo image of the IPA Advanced Test Certificate

Advanced Certificate

3-6 years

More information about IPA online qualifications please email